MorningKai
Improving usability, workflow clarity, and feature accessibility to drive engagement and secure investment.
Timeline
Team (10)
Product Manager, UI/UX Designers, UX Researcher, Developer Team, Marketing Team
Business
The ambitious MorningKai team of tech founders and developers were focused on launching a transformative AI work/life management tool for busy urban individuals, as they finalized their funding application.
Role & Responsibilities
UX Designer responsible for user research, wireframing, prototyping, usability testing, and UI design
Overview
Morningkai is a productivitiy tool that integrates AI to translate users' train of thoughts into organized daily plans and schedules that help them achieve their goals for balanced and fulfilled lives. I joined the team whilst they were putting together the prototype and presentations for an important funding application. However, the key challenges are that the existing prototype lacked accessibility, aesthetic value, and efficiency in organizing the tasks. Although the existing prototype did not succeed in engaging the users, the ideas behind the product have proven to be appealing on the tested users. So my role was to transform the tool by fundamentally enhancing its accessibility and user-friendliness.
Before
After
Impact - Leading to Secured Funding
+30%
in User Activation Rates
Demonstrating more efficient onboarding and immediate product value.
From 60 to 85
in System Usability Score
Improved Percevied Usability reflects a significant boost in ease of use.
Positive Feedback
From Potential Investors
Demonstrating a clear path to user adoption and market differentiation.
Who are we designing for?
Meet Chloe Garcia, The Ambitious Multitasker
Chloe is a 26-year-old Marketing Manager at a fast-paced tech company in the city. Her days are packed with meetings, deadlines, and spontaneous on-site tasks, leaving little mental space for personal time. Still, she values balance — wanting to grow her career while maintaining her hobbies and relationships.
The Problem
To evaluate how we could preserve the core functionality of the product while improving usability, I conducted mixed-methods research combining qualitative interviews with AI-assisted quantitative analysis, using Claude and Google Bard.
Interviews revealed that the platform’s information architecture and interaction patterns created unnecessary cognitive load: users struggled to locate essential features, complete routine tasks, and understand the hierarchy of AI-generated daily plans. Many described the dashboard as “overwhelming,” noting that unclear formatting and visual hierarchy made task lists difficult to scan or prioritize.
To validate these patterns at scale, AI-supported sentiment analysis was applied to beta feedback, usage logs, and customer support notes. Results showed that 78% of users experienced difficulty navigating the dashboard, 64% found the AI-generated outputs visually overwhelming, and 82% indicated they would not adopt the tool without improvements to usability and clarity.
Overall, the research confirmed that the core functionality was valued, but poor information hierarchy, unclear navigation, and low visual scannability were preventing long-term engagement and daily use.
Design
Phase 1: Establishing a design framework
Phase 2: Enhancing & Simplifying
Prominent CTA button enhances
Organized Task buckets help organize tasks for a clear & balanced overview
Chronological To-do list that combines past, present, and future To-Dos to display tasks for easy tracking
Phase 3: Introduce a new helpful feature - Thought-Starter Scroll Navigation
On their busiest days, users often struggle with forming their train of thoughts. They need a kick-starter that helps them think about what their goals are for their day.
Hypothesis:
To help users spark their train of thought while reflecting on their day, this feature offers a horizontal scroll of activity categories. By browsing through these categories, users can easily recall and organize their thoughts before recording.