MorningKai
From Clutter to Clarity: Designing Accessible & User-Centric Task Management for AI-Powered Productivity
Timeline
Team (10)
Product Manager, UI/UX Designers, UX Researcher, Developer Team, Marketing Team
Business
The ambitious MorningKai team of tech founders and developers were focused on launching a transformative AI work/life management tool for busy urban individuals, as they finalized their funding application.
Role & Responsibilities
UX Designer responsible for user research, wireframing, prototyping, usability testing, and UI design
Overview
I joined the team whilst they were putting together the prototype and presentations for an important funding application. Presented to me simple and clear, the product goal was to create an AI-powered tool that translates verbal input into an organized, well-structured, and categorized daily schedule + task list, helping busy, young urban individuals live an organized, well-planned, and intentional life. However, the key challenges are that the existing prototype lacked accessibility, aesthetic value, and efficiency in organizing the tasks. So my role was to transform the tool by fundamentally enhancing its accessibility and user-friendliness, while simultaneously designing a new, intuitive system for AI-generated task organization, directly addressing critical user needs.
Impact - Leading to Secured Funding
+30%
in User Activation Rates
Demonstrating more efficient onboarding and immediate product value.
From 60 to 85
in System Usability Score
Improved Percevied Usability reflects a significant boost in ease of use.
Positive Feedback
From Potential Investors
Demonstrating a clear path to user adoption and market differentiation.
The Problem
Busy, ambitious urban professionals (ages 20-35) often struggle with information overload and difficulty structuring their unorganized thoughts into actionable plans, leading to stress and a lack of intentional living. They need an accessible, intuitive tool to quickly capture their train of thought and transform it into a clear, actionable daily plan - so they can spend their time with intention and purpose.
The Need for a Redesign
The startup's early desktop design lacked the intuitive user experience to truly engage and retain users. Critically, it also underestimated the significance of mobile voice input and the need for a more structured, yet flexible, way to capture dynamic thoughts beyond basic diction.
To summarize the problem with 3 Main Pain Points:
The Solution
The solution is to both revamp the design of the desktop app and to develop the mobile app so that users can take the tool with them on-the-go, to plan out their days in organized and clear daily schedules, and to achieve their goals of living intentional and full lives.
Re-designing the Desktop Experience
Pain Points vs. Solutions
Through a series of user tests on the existing MorningKai desktop app, I diagnosed key pain points that contributed to users' dissatisfaction with the tool. Based on these insights, I proposed targeted design solutions to directly address each issue.
Before
After
Addressing Pain Points 1 - 4: Enhancing & Simplifying
To solve the problem: an accessible, intuitive tool to quickly capture their train of thought and transform it into a clear, actionable daily plan
Prominent CTA button enhances core functionality
Organized Task buckets help organize tasks for a clear & balanced overview
Chronological To-do list that combines past, present, and future To-Dos to display tasks for easy tracking
Addressing Pain Point 5: Thought-Starter Scroll Navigation
To help users spark their train of thought while reflecting on their day, this feature offers a horizontal scroll of activity categories. By browsing through these categories, users can easily recall and organize their thoughts before recording.
The Mobile App: Seamless On-the-Go Capture
Addressing Pain Point 6: High-Fidelity Design
I spearheaded the design of the mobile app from conception, establishing it as the crucial on-the-go tool for capturing spontaneous thoughts via voice.
Feature 1: AI- Planning Assistant
Rather than letting free-flowing thoughts simply occupy their daily schedule, users want helpful, constructive feedback that aligns their ideas with their overarching life and short-term goals.
Design Evolution
Feature 2: Task Organization Buckets
To create a seamless experience, this feature brings familiar Thought-Starter Scroll from the desktop app to mobile. It also makes searching the To-Do list faster by letting users quickly find tasks within chosen categories.
Design Evolution
Feature 3: On-the-GO TO-DO List
An On-the-Go To-Do list is essential - users want to access and update their daily schedule anytime, where they are.
Design Evolution
Process
If you'd like to learn more about my design process, feel free to reach out - I'd love to walk you through a deeper look at the project.